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Most professionals advise corporations invest about 8% in their gross profits on promotion and marketing, but this quantity can vary based on the company's preferred approach to marketing.

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To implement e-mail marketing, you might want to get an index of subscribers. You can do this by building an e-mail indication-up bar on your site. This indication-up bar might be in the header or footer of your web site, or you can choose a pop-up electronic mail sign-up box.